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Turn a goal into a measurable result

This guide is for goal owners and teams setting OKRs. By the end, the “Service quality” axis will have a goal with a key result, a deadline, and expected values at checkpoints.

Define the goal and the measure​

A goal describes the change you want to achieve. A key result states the measurable outcome that tells you whether the change happened. A KPI, or key performance indicator, is the measure you track. What Matters OKR glossary

In the example, the goal is “Improve delivery punctuality.” The key result is “Increase on-time deliveries from 82% to 95% by the end of June.” Agree with the owner on what counts as on time, then use the same scope and calculation for each reading. For example, divide on-time deliveries by all deliveries included in the period, then multiply by 100.

Create the goal and key result​

Identify the owner, tracking period, starting value, and target. You need Strategy write access. To set up the axis in this example, see Structure a strategy.

  1. In Strategy → OKR Steering, select Add strategic goal. Enter the title and description, then choose “Service quality” as the Strategic axis. If your framework uses Theme and Perspective, complete those fields for your strategy. Select Save.
  2. On the goal row, select Add key result. Under KPI definition, enter the title. For the example, choose Input value and Percentage as the KPI type. Enter 82 as the Initial value and 95 as the Target KPI.
  3. Under Strategic alignment, confirm the goal, choose the Owner, and record the calculation in Description. Choose Improve as the Key action and Customer as the Reason, then explain both choices in the detail fields.
  4. Under Timing & weight, select the first-half period and set Tracking occurrence to Monthly. Choose a weight within the remaining allowance.
  5. Under Planned trajectory, enter expected values for the suggested dates. For example, enter 90% at the March checkpoint and 95% at the final June checkpoint if those dates are available for the period. Select Save, then expand the goal to find the key result.

Check your setup​

The Initial value is the starting point. The Target KPI is the level you want to reach. The optional Planned trajectory records interim targets. For a Percentage KPI, values must be between 0 and 100. If you change the period or frequency, check the dates and review whether your planned checkpoints still fit.

Select the key result title to open KPI Trend. To use the available readings, see Prepare a strategic review.